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LOGO BEGINNINGS. LOGO MODERNISM 45 ANIV.- INT.

Autor: JENS MULLER Y JULIUS WIEDEMANN

Sección: ARTE - Diseño

LOGO BEGINNINGS. LOGO MODERNISM 45 ANIV.- INT.

LOGO BEGINNINGS. LOGO MODERNISM 45 ANIV.- INT.

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Editorial:
¡¡¡EN FIRME!!! TASCHEN
Publicación:
01/07/2025
Colección:
45 ANIVERSARIO
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Sinopsis

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brandslike Rolex, BMW, Louis Vuitton, and the New York Yankeesstill use logos designed 100 years ago. …

By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brandslike Rolex, BMW, Louis Vuitton, and the New York Yankeesstill use logos designed 100 years ago. Bringing together two previous volumesLogo Beginnings and Logo Modernisminto one compendium, design expert Jens Müller (dubbed the logo detective by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of todays brand identifiers. For clarity and ease of reference, both the Beginnings and Modernism sections are divided into categories (like Pictorial, Form, Effect, and Typographic) with each category further subdivided by basic design elements, like circle, line, alphabet, overlay, dots and squares.For context, in addition to the authors essay on the history of the trademark, R. Roger Remington writes on modernism in graphic design, plus there are profiles of eight seminal designersincluding Paul Rand, Yusaku Kamekura, and Anton Stankowski. Covering everything from media outfits to retail giants, airlines to art galleries, this is an invaluable resource for graphic designers, advertisers, and branding experts. It will also delight fans of cultural and corporate history, and anyone fascinated by the persuasive power of image and form.

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Más información del libro

LOGO BEGINNINGS. LOGO MODERNISM 45 ANIV.- INT.

Editorial:
¡¡¡EN FIRME!!! TASCHEN
Fecha Publicación:
Formato:
Normal tapa dura (libros)
ISBN:
978-3-7544-0137-8
EAN:
9783754401378
Nº páginas:
512
Colección:
45 ANIVERSARIO
Lengua:
ESPAÑOL
Alto:
2 mm
Ancho:
2 mm
Sección:
ARTE
Sub-Sección:
Diseño

Jens Müller nació en la ciudad alemana de Coblenza en 1982 y estudió diseño gráfico. Ganador de numerosos premios de diseño nacionales e internacionales, Müller es socio del estudio de diseño Vista de Düsseldorf, editor de la colección A5 sobre la historia del diseño gráfico y autor de Logo Modernism. Es profesor de diseño corporativo en la Universidad de Ciencias Aplicadas y Artes de Dortmund.

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